Thursday 5 July 2012

Will the sari die in India as the Kimono already has inJapan?No,SABYASACHI makes sure it does not!

I am sure in the past if given a choice between wearing a saree or a dress for a social gathering, many would have opted for the latter. However, there has been a dramatic shift in the mind-set in the recent years and SABYASACHI has played a crucial role in giving the timeless Indian sari a very stylish mainstream fashion option, a new lease of life!


He has always said when it comes to clothes our body tells us what’s in – not fashion magazines and not current trends. Undoubtedly he has single handedly made the humble sari very trendy.
He celebrates the splendour of the magical six yards that heralds one’s arrival and prolongs their departure. His creations are an embodiment of less is more and simplicity. No matter how you wear a SABYASACHI sarei it will make you feel red hot!

Tradition + Trendy + Chic + Fashionable + Understated = SABYASACHI


When it comes to being truly stylish, there really are no hard and fast rules. Whether you are a trendy savy teenager, a thirty something career girl or a fabulous fifty something SABYASACHI offers something for all. He has proven that saris are a key component in any female’s wardrobe that works brilliantly.
When gerogets and shiffons dominated the market; when crystals and shimmer were running riots and gritty dresses and flowing gowns seem like the only way to go, Sabyasachi confidently made his models walk around in gorgeous sarees made from not so popular fabrics like kota, khaddis, khaddar etc. Bold and beautiful sarees with tons of texturing and detailing, splendid embellishments, vibrant diverse color palette he creates sober styles and touches of whimsy - a complete sartorial sanctuary.


Sabyasachi has delightfully brought back to life the magical 9 yards as if it never got out of fashion. Has has shown that one can adapt a sari in any which way irrespective of the size and shape of their body. It is his labour of love which has made the Sari attain an ubiqutious popularity and an aura of enduring cool.


Now only if Japan had a version of Sabyasachi Mukherjee to save their Kimono!


I bet they would love that :)

14 comments:

  1. Could not agree more!

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  2. That is brilliant. We are rather lucky to have Sabyasachi at our disposal to save the humble saree! Rita Ganguly, Kolkata

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  3. Japan better keep their hands of SABYASACHI agggrrrrr

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  4. Agreed, without Sabyasachi the sari would certainly not have been so popular as it is now a days. He has changed out attitude towards it and for that we are greatful.
    Rishi. Thanks

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  5. Super, super , super...

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  6. i appreciate the work done by him.

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  7. Sabyasachi has done wonders for the both the art of wearing a saree & the art of weaving a saree with his initiative "SAVE THE SAREE". The sarees of india now reache a whole new customer in beautiful nostalgic antique saree tins. :)

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  8. Without a doubt sari is an option. Sabyasachi has definitely helped us curvaceous women look beautiful :)

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  9. Natasha Mishra, Mumbai9 July 2012 at 18:30

    If only every designer worked to promote our traditions India would be on a different scale all together, what a fantastic read.

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  10. SHANTANU FROM MUMBAI10 July 2012 at 11:47

    I have never been more impressed with a designer ever. Love the ethos of your brand and your beautiful work. Keep shining. Enjoyed reading your blog, Keep updating it.

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  11. How can saree die!!! According to me every Indian women any age, consciously or sub consciously do wanna look beautiful in saree... Thats our way of expressing love to such a beautiful costume/dress/attire ever made. Wearing a saree (Mostly occasionally) brings a sense of pride in me and am sure Sabya you get pride in making it.

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  12. Indian Saree can never die out!!

    Specially if Sabya Sir is making them!!!

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  13. Indian sarees are stylish and gorgeous and after this wear every women like feel and comfortable. Visit the g3 fashion online shopping store. G3 fashion is a complete online store that has beautiful and fabulous wear collections.
    Indian bridal sarees

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  14. Sarees always gives more comfort and royal experience..Yes its a six yard magic..When one wears it we can see a magical phase change...A great bow towards the weavers for keeping the traditionality...

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