Friday, 20 July 2012
Sabyasachi and Nostalgia - Do we go backward to go forward?
In an interview Sabyasachi was asked this question:Your clothes seem to appeal to the young girls as well as their mothers and grandmothers. What is it about your clothes that make for such a wide
Sabyasachi Mukherjee’s response - It is a very simple thing: A sense of timelessness and non-pretentious pure good Indian clothes. Also there is a very justified co-relation between price and product – which is the reason why the business is scaling so much. In short we try to cut the fat of fashion. Its fine to satisfy your frills and fancies, but you will come back to your daal-chawal and Sabyasachi at the end of the day.
His response says it all, I need not add anymore!
Some brands have consumers; Sabyasachi Mukherjee tends to have fans.
The only barrier we face is the limit of our imagination and Sayasachi’s creativity and imagination is limitless.