A perfect embodiment of less is more!

The glamours fashion industry is in the business of creating moments out of moods, and trends from the temporal. And Sabyasachi does this effortlessly time and time again to lure us into his new, exotic and extraordinary creations.

I am not sure if you could call me a fashion maven as I am not a big fan of complicated and confusing silhouettes. A lot of frou-foru simply does not work for me; ruffles, frills, feathers, fringe etc  just does not tickle my taste buds and I guess that is why I am so in love with what Sabyasachi offers. Simple, uncomplicated, elegant and timeless clothes which can make one feel beautiful no matter who they are.

Since having been introduced to Sabyasachi Mukherjee’s creations I have started to understand and appreciate the art of fashion - the construction, the lines, the drape, the statement. Clothes that tell a story, define elegance and are of impeccable taste. Drapes that are crated with ultimate artistry, giving women something they could live in bringing minimalism to a new, chic level. For over a decade now he has provided us with understated sleek, sensitively embellished, muted colours silhouettes; something we all turn to when the mood calls for restraint. Sabyasachi Mukherjee has manoeuvred the Indian fashion scene in a completely different direction developing a ‘new austerity’ in fashion.

He epitomises the holy grail of timeless classic and simplicity, clothes that embodies the modern uncongenial woman . He has set the standard for the exercise of restrain.  In many ways Sabyasachi has made us re-examine our lives. He has started a crusade to promote minimalism that is all about quality, desirability, pragmatic tailoring, minimal adornment and femininity.

Although Sabyasachi has been dominating the fashion scene for over a decade now, his creations always have the same focal point. His brand has worked hard to deliver his aspirational vision. For him reductivism has been a means of progress and innovation.To grow by leaps and bounds in this competitive fashion industry for over a decade undoubtedly makes Sabyasachi Mukherjee a rare breed indeed.

With Sabyasachi Mukherjee minimalism continues to slowly grow in popularity. Less in the new more!

What do you think?

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Will the sari die in India as the Kimono already has inJapan?No,SABYASACHI makes sure it does not!

I am sure in the past if given a choice between wearing a saree or a dress for a social gathering, many would have opted for the latter. However, there has been a dramatic shift in the mind-set in the recent years and SABYASACHI has played a crucial role in giving the timeless Indian sari a very stylish mainstream fashion option, a new lease of life!

He has always said when it comes to clothes our body tells us what’s in – not fashion magazines and not current trends. Undoubtedly he has single handedly made the humble sari very trendy.

He celebrates the splendour of the magical six yards that heralds one’s arrival and prolongs their departure. His creations are an embodiment of less is more and simplicity. No matter how you wear a SABYASACHI sarei it will make you feel red hot!

Tradition + Trendy + Chic + Fashionable + Understated = SABYASACHI


When it comes to being truly stylish, there really are no hard and fast rules. Whether you are a trendy savy teenager, a thirty something career girl or a fabulous fifty something SABYASACHI offers something for all. He has proven that saris are a key component in any female’s wardrobe that works brilliantly.

When gerogets and shiffons dominated the market; when crystals and shimmer were running riots and gritty dresses and flowing gowns seem like the only way to go, Sabyasachi confidently made his models walk around in gorgeous sarees made from not so popular fabrics like kota, khaddis, khaddar etc. Bold and beautiful sarees with tons of texturing and detailing, splendid embellishments, vibrant diverse color palette he creates sober styles and touches of whimsy - a complete sartorial sanctuary.


Sabyasachi has delightfully brought back to life the magical 9 yards as if it never got out of fashion. Has has shown that one can adapt a sari in any which way irrespective of the size and shape of their body. It is his labour of love which has made the Sari attain an ubiqutious popularity and an aura of enduring cool.


Now only if Japan had a version of Sabyasachi Mukherjee to save their Kimono!


I bet they would love that :)