What does the brand SABYASACHI stand for?

I am not going to write endless paragraphs about who Sabyasachi Mukherjee is , his background , his achievements etc. A lot has been written and shared and all the people who need to know about him do know quite a lot.

Instead I am going to talk about what I think his brand means and stands for, his impact in changing the views of the masses when it comes to traditional ethnic wear.

In Sabyasachi’s own words he describes his creations as - International styling with an Indian soul. This summarises the ethos of what he believes in beautifully.

The brand represents traditional heritage mixed with creativity and a little bit of eccentricity. It has been loved for its innovation, creativity and a certain subversiveness. The brand is a great example of design effectiveness. Not only does it promote Indian textiles and craftsmanship like no one else, but it has also had a massive impact in changing the urban fashion landscape in India for Ethnic wear.

There’s a distinctly Indian/Bengali sensibility. Sabyasachi has a charm , wit and a craftsmanship which finds a timeless audience. Focus on heritage and provenance has become the brand’s key marketing tool and will continue to play a key part in its future growth. It is unique and a fantastic example of how dependence on pageantry and nostalgia can deliver fantastic results.

SABYASACHI is for the masses, a powerful image maker who makes fantasy comes true. SABYASACHI creates timeless clothes and accessories that are wearable yet fashionable, traditional but chic, simple but regal, embellished but understated, couture but real, designer but affordable. SABYASACHI not only makes women more beautiful, but also reassures them and makes them look confident. He does know the art of balancing comfort, practicality, and desirability all in one.

SABYASACHI has given the masses an opportunity to look like their favourite celebrities without feeling uncomfortable. He has been successful in making us feel comfortable in our own skin; he has helped us in embracing who we are and what we stand for. He is the answer to our prayers who has saved the saree, our heritage and us!

He has proven that he is proud to be an Indian and the brand –SABYASACHI – undoubtedly is and will continue to be one of the most cherished and valued Indian Brands in the global fashion scene. Time and time again it has been seen that his style has an incredibly strong voice for change. His brand is all about perfection and simplicity.
SABYASACHI  by Sabyasachi Mukherjee offers it all. He shows us how to take a step back to move a hundered steps forward.